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Lodging Tax Advisory Committee (LTAC)
Meetings
Meetings are held on an as-needed basis in hybrid format. In-person in the Council Chambers at City Hall, 806 West Main Street, and virtually via Zoom meeting platform.
Agendas and Minutes
Agendas are available prior to the meetings. Minutes are available upon adoption.
For Agendas and Minutes since January 1, 2021, please visit the City's new Agenda Center.
For Agendas and Minutes prior to January 1, 2021, please visit the Agendas & Minutes Archive.
Purpose
The purpose of the Committee is to review grant applications and make recommendations to City Council regarding allocation of local lodging tax funds, and to review and comment on any proposed imposition of lodging tax, increase in the rate of lodging tax, repeal of an exemption from lodging tax, or change in the use of revenue received from lodging tax.
2026 Lodging Tax Grant Application Cycle
Applications for the 2026 application cycle are now open and are due October 9, 2025! View the 'Lodging Tax Grant' page to learn more about how to apply!
LTAC Organization
The Committee is comprised of an elected official of the City who serves as chairperson, two representatives of businesses required to collect lodging tax, and two representatives involved in activities eligible for funding by lodging tax revenue. A staff liaison is assigned to provide administrative support.
Membership
Organizations representing businesses collecting the lodging tax, and organizations involved in activities authorized to be funded by the lodging tax, and local agencies involved in tourism promotion may submit recommendations to the City Council for membership on the Committee. The Committee members representing business and persons involved in activities shall be appointed by the Mayor, subject to confirmation by a majority vote of the City Council. The term of membership shall be through June 30th of the year following appointment; provided, that a member’s term shall not expire until the appointment of a new member is effective.
| Position | Committee Members and title descriptions | Term Expires |
|---|---|---|
| Chairperson | Jacob Walker - City Council Member | June 30, 2026 |
| Position 1 | VACANT | June 30, 2026 |
| Position 2 | Karan Sidhu - Hotel Fairgrounds | June 30, 2026 |
| Position 3 | Doug Hobbs - High Road Promotions | June 30, 2026 |
| Position 4 | Connie Goss - Monroe Arts Council | June 30, 2026 |
| Staff Liaison | Liam McKorkle - Management Analyst | N/A |
Related Documents
2026 Lodging Tax Grant Application (fillable PDF)
2026 Lodging Tax Grant Application (for manual completion)
NOTE: if utilizing the fillable PDF application, please be sure to download and save the packet to you computer before beginning; users cannot save their work in the City's website preview screen.